1. Create Niche Content
Focus on specialized content to capture an engaged audience. Ideas:
Build Guides: DPS, tank, healer builds
Dungeon and Trial Walkthroughs: Strategies for veteran and hard mode
Crafting Tutorials: Blacksmithing, Alchemy, and Enchanting tips
Patch Updates: Summarize new mechanics or balance changes
Lore Deep Dives: Connect the game's rich storylines
2. Optimize Content for SEO
Use keywords ESO players are searching for. Examples:
“Best Magic a DPS Builds 2025”
“ESO Beginner Crafting Guide”
“How to Beat [Trial Name] on Veteran Mode”
“Best P v P Builds ESO [Year]”
Incorporate keywords naturally in titles, descriptions, and meta tags.
3. Engage on Social Media Platforms
ESO has a thriving community across platforms:
YouTube: Build guides, dungeon walkthroughs
Reddit: Share content on r/elder scrolls online
Twitter: Engage with the #ESO and #TESOnline hashtags
Tik Tok : Short, engaging tips or funny moments
Discord: Build or join ESO-focused servers
4. Collaborate with Influencers
Partner with popular streamers and content creators in the ESO community for greater reach. Guest appearances, co-op streams, and giveaways can boost visibility.
5. Run Giveaways and Contests
Encourage engagement with in-game giveaways:
Crown Crates
Exclusive mounts or pets
Game time codes
6. Use Paid Advertising (If Budget Permits)
Target ESO-related keywords on platforms like Google Ads or promote your videos on YouTube for higher discoverability.
7. Analyze Performance and Adapt
Track performance metrics using tools like:
YouTube Analytics: See what builds or guides perform best
Google Analytics: Monitor website traffic
Social Insights: Understand which posts are resonating
Would you like help drafting specific blog posts or social media captions for ESO content?
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